Naughty or Nice? A 12 Point Check List for Effective eMail Marketing

Pop Quiz! What’s the #1 way people share information found on the internet?

Social Media sites like Facebook?

Email is still the top way people share information they find online; it’s particularly the case if you’re trying to reach a business crowd. And, for most businesses, it still drives significantly more clicks, calls and visits than social.

But as spam filters become more rigorous marketers need to make sure they’re following email marketing best practices to avoid the spam bucket. Worst yet, 21% of email recipients will report email as spam even if it isn’t.

So in the spirit of giving here’s a 12 point checklist to make sure your email marketing messages end up on the nice list.

1. Do You Have A Simple & Safe Sign-up Process?

Did you reassure people? 50% of people unsubscribe because they think (more…)

How To Create Videos and Post Them To YouTube

I guest post over at Search Engine People’s popular blog. I wrote a new one there last week that people seem to be enjoying. It provides 8 tips and tricks to posting your videos on YouTube so that they get found.

So that’s posting. But what do you have to keep in mind when you’re creating your masterpiece?

Here for Brand Mechanics readers are (more…)

2 Keys To Unlocking God-like Integrated Marketing Communications