Pop Quiz! What’s the #1 way people share information found on the internet?
Social Media sites like Facebook?
Email is still the top way people share information they find online; it’s particularly the case if you’re trying to reach a business crowd. And, for most businesses, it still drives significantly more clicks, calls and visits than social.
But as spam filters become more rigorous marketers need to make sure they’re following email marketing best practices to avoid the spam bucket. Worst yet, 21% of email recipients will report email as spam even if it isn’t.
So in the spirit of giving here’s a 12 point checklist to make sure your email marketing messages end up on the nice list.
1. Do You Have A Simple & Safe Sign-up Process?
Did you reassure people? 50% of people unsubscribe because they think (more…)