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Posted by on Oct 13, 2011 in Internet Marketing Tools, Mobile Marketing | 4 comments

17 Statistics on QR Code Marketing

Should you be adding QR codes to your marketing toolkit or is it all just hype? I wanted to know but most statistics I see are – ahem – slightly promotional (QR scans increased 2,340%!). Being a brand mechanic with a fondness for tools that work, I’ve been on the hunt for some real data and so I collected 17 stats on QR codes to share with you.

What is a QR Code?

Quick primer: QR stands for ‘quick response’ and it’s basically a new type of consumer-friendly bar code that offers faster decoding and higher storage of data. Think of it as a secret decoder ring you give your customers.

What are QR Codes Explanation

Usage of QR Codes:

  • 58% of people say they aren’t familiar with QR codes. (Lab42 survey of 500 respondents, Aug., 2011)
  • 64% don’t know what they’re for. (Simpson Carpenter survey of 794 online respondents, 2011)
  • 28% of smartphone owners have used a mobile bar code scanning application like a QR code. (Mobile Commerce Daily, Jan., 2011)
  • Overall, 11% have ever used QR codes (Simpson Carpenter survey of 794 online respondents, Sept. 2011)
  • 6.2% of total mobile audience scanned a QR code in June (Comscore)
  • 47% of people who did scan found them very useful, 20% said they don’t offer any real advantage and don’t plan on using them in the future. (Simpson Carpenter survey of 794 online respondents, Sept. 2011)
  • The data on which gender uses them is mixed but usage clearly skews younger and high-income.

Barriers to QR Code Usage:

(more…)

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Posted by on Mar 17, 2011 in Internet marketing, Mobile Marketing | 1 comment

App Happy: How To Avoid Being A Mobile Marketing Failure

“Let’s build a mobile app! It’ll go viral!”

This might make the list of top 10 Marketing refrains of the year. It has all the optimism of “Let’s put on a show! I’ll make the costumes. It’ll be fun!”. But by the latest count there are over 400,000 apps for Apple products alone. Even if you can manage to make it through that jungle of competition and get your target customer to download yours, will they keep using it? A recent study by Localytics, found that 26% of downloaded apps were never used again.

This post shares some tips on how to avoid App failure inspired by a great example I came across.

What Makes A Great App?

Whether it’s a widget, a mobile app or just a micro-site that provides a unique service, for internet marketing success I suggest there are 3 factors (more…)

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