Should you be adding QR codes to your marketing toolkit or is it all just hype? I wanted to know but most statistics I see are – ahem – slightly promotional (QR scans increased 2,340%!). Being a brand mechanic with a fondness for tools that work, I’ve been on the hunt for some real data and so I collected 17 stats on QR codes to share with you.
What is a QR Code?
Quick primer: QR stands for ‘quick response’ and it’s basically a new type of consumer-friendly bar code that offers faster decoding and higher storage of data. Think of it as a secret decoder ring you give your customers.
Usage of QR Codes:
- 58% of people say they aren’t familiar with QR codes. (Lab42 survey of 500 respondents, Aug., 2011)
- 64% don’t know what they’re for. (Simpson Carpenter survey of 794 online respondents, 2011)
- 28% of smartphone owners have used a mobile bar code scanning application like a QR code. (Mobile Commerce Daily, Jan., 2011)
- Overall, 11% have ever used QR codes (Simpson Carpenter survey of 794 online respondents, Sept. 2011)
- 6.2% of total mobile audience scanned a QR code in June (Comscore)
- 47% of people who did scan found them very useful, 20% said they don’t offer any real advantage and don’t plan on using them in the future. (Simpson Carpenter survey of 794 online respondents, Sept. 2011)
- The data on which gender uses them is mixed but usage clearly skews younger and high-income.