Came across this great example of ‘fanning the flames’ thanks to a mention by Ann Handley of Marketing Profs on a podcast.
‘Fanning the Flames’ is what I refer to when you use Social Media Marketing and other tactics to activate your fans and get them to talk about you. It’s just like blowing on the embers of a fire to turn it into a roaring flame.
It’s not only an amazing site with great digital storytelling for a relatively small business - check it out here at Amy’s Ice Cream – but here in this grab from their Facebook stream they’re using monitoring of their name on Twitter to capture positive comments about them and then reposting that onto their Twitter and Facebook streams.
Stats are showing only 1 in 10 fans will actively, publicly talk about a business so when they do this is an awful cool way (pun intended) of getting your fans to share the love across channels.
Hope this helps.
Bob Nunn is an award winning internet marketing consultant based in Toronto passionate about getting brands tuned up for the online age and dessert. He’s the founder of BrandMechanics.ca and a regular speaker and guest blogger. Give him a call to see how Brand Mechanics 9-point social media marketing audit can get you on the road to a winning plan.