How To Cost Your Next Video Production

Here’s an easy way to budget for your next video production.

When it comes to Film, TV or Internet marketing,  video production costs are always affected by the following four areas.

1.    Length of the video

2.    Production values desired

3.    How many hours are planned to complete the project

4.    Complexity of the elements (# of talent, days on location, special effects, animation, etc.)

Whether it is a simple internet marketing video or a large, complex production, anyone making a video has to consider these four elements when determining video production costs and how they will impact on what the final outcome.

Bottom-line: You have to decide on what you want the outcome to be.  

Here are examples of three types of productions (lower, medium and higher priced videos) that will these four elements impact your video production costs.  (more…)

Adding Video To Your Website: What Have You Been Waiting For?

Videos on your website are worth their weight in gold. And with the price of gold today, more and more marketers are looking to ways to maximize their brand’s emotional benefits while in front of the consumer.

Too often marketers rely on text to tell their corporate story.

Marketers also add photos to help with the messaging, but there is no better way to build a persuasive story than to marry emotion, with motion, sound with (more…)

How To Create Videos and Post Them To YouTube

I guest post over at Search Engine People’s popular blog. I wrote a new one there last week that people seem to be enjoying. It provides 8 tips and tricks to posting your videos on YouTube so that they get found.

So that’s posting. But what do you have to keep in mind when you’re creating your masterpiece?

Here for Brand Mechanics readers are (more…)

An Inventive Way For Social Media Listening Using YouTube

Came across an inventive way of Listening for Keyword Insight using YouTube.  Well done.  http://ow.ly/2SNdO

There’s all sorts of ways you can listen to the conversation to get amazing marketing insight for keywords or just overall performance.  I wrote a post on it some time ago that provided 7 Ways You Can Set-Up Your Own Listening Post.

Listening is such a big part of being successful online we used it as the acronym for a bigger six part process to creating successful Social Media that almost a year later works even better:

Listen

Identify (more…)

Google Display Advertising: More Effective or Less?

In Google’s presentation this week on display advertising they mention that their top 1,000 advertisers increased their display ad spend 75% from last year.

Yet other research tells us that the percent of people who click on a display ad is 50% less than what it was in 2007.

So which is it?  Is display advertising getting more effective or less?

The answer lies in what you call effective.  Traditionally most display ads have acted much like outdoor (more…)

Susan Boyle Revisited: Another Great Example of the Surefire Success of Making Your Videos Product Demos First and Entertainment 2nd

Not only is the site an almost perfect example of optimizing a site for search engines and converting leads but as part of that they had had discovered the power of product demonstration in boosting sales online.

Not a big leap perhaps because they’re in a business not far removed from Ginsu knives and Sham-wow but what they did next was truly inspired.  And better yet, inspired by their customers.

Originally built on their site ‘Will It Blend?’ has become one of the biggest viewed channels on YouTube.