Bob Nunn is an award winning internet marketing consultant based in Toronto passionate about building brands by tuning-up their online marketing. He's the founder of Brand Mechanics; a new approach to marketing that provides clients with all the tools they may require but, through a thorough diagnostic approach, recommends only what they need.
Another great story about creative use of Ad Words: http://mashable.com/2010/05/13/job-google-ad-words/