In Canada, we’re all excited about tennis phenom Milos Raonic. This bleet (somewhere between a blog post and a tweet) draws a line between how he’s handling the same type of pressure to win that you do as an aspiring internet marketing pro.
Imagine that: you’re just 21, you’re now ranked #19 in the world, you’re at the French Open (having flown in from your new place in Monte Carlo) and the press is speculating you’ll face Nadal Monday if you continue to do well. That’s a far cry from little ol’ Thornhill down the road from our Brand Mechanics garage.
So how do you handle the incredible ramp up in pressure; not just pressure to win but all the offers that come from your new elite status?
“I have lot of people who say no for me, so that makes it easier,” he said. “But also, you have to understand you won’t be able to do a lot of things later unless you’re winning, and winning is the most important thing. So you just don’t get caught up in other things. Anything that could make the slightest difference in your results, unless it’s mandatory or something you want to do, it should be ‘no’ most of the time.“
In the world of internet marketing, social media is the young phenom. And within Social Media Marketing, there’s all sorts of bright flashy buzzy offers like QR codes, Pinterest or Foursquare (weren’t they where you had to be last year?). Or even a sexy sounding event or conference.
As Milos says you won’t be able to accept all these great offers later unless you’re winning. “There’s times and places for it, but not around Grand Slams and not around the big tournaments.”
So, if you want to help your company win the big tournament are you saying ‘no’ most of the time?
Hope this inspires you today.